Contact person
Cecilia Norman
Projektledare
Contact Cecilia
Quantifying perceived value
Which aspects of (for example) a marketing or packaging campaign are likely to have the most effect on customers’ willingness to purchase a product?
How might their sensory experiences or expectations factor in? And how much of a price differential might be acceptable?
The appearance of a product or its packaging, and the information communicated by that packaging , convey a complex message that creates a perception of value that can be hard to predict, and that is very rarely uniform across varying market segments.
Part of our expertise includes designing studies around determining the effect of a set of proposed changes to a product on overall ”willingness to buy”, and on the price differentials that would be accepted. Psychological factors can also play a role - using a probabilistic approach, we can also describe the influence of, for example, personal agency, on hypothetical purchasing decisions.
More information
WTB.pdf (pdf, 109.78 MB)
