Seawin-Increasing production and consumption of sustainable seafood

In Seawin, current Swedish seafood consumption is characterized with regard to environmental impacts, as well as innovative forms of seafood that have been started to be produced in Sweden, for example mussels farmed using innovative technologies, or fish farmed in landbased systems. Existing Life Cycle Assessment studies are used, complemented by new ones to fill important data gaps. Consumer studies are done to better understand consumer behaviour and attitudes towards seafood in general and towards testing new types of seafood. The project also studies what role tools like consumer guides, certification and dietary advice can play in directing consumption towards more sustainable patterns and in this way supporting the transition to both increased and more sustainable consumption of seafood in Sweden