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Ann Lorentzon

Projektledare

Email

ann.lorentzon@ri.se

Location

Göteborg

Ann Lorentzon works as a project manager in circular packaging and product safety.
With over 30 years of experience in evaluating packaging through the entire value cycle based on sustainability, logistics and user aspects, she has a holistic view of packaging, from strategic to operational level. She is involved in Normpack (www.normpack.se), a business group that works for safe food contact materials. Ann is also running packaging projects on recycling, environmental legislation, material development and preventing food waste.

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The Future of Food Packaging – Navigating New Demands

Food packaging must serve multiple functions, and with evolving regulations, producers are now faced with the challenge of balancing food safety, sustainability, and market demands.

Time for a paradigm shift in the packaging industry

Our society today does not function without packaging. Goods are ordered and delivered from one side of the globe to the other. Produced at one time to be consumed at another. Packaging plays a crucial part in sustainability, by b…

Four mistakes brand owners often make with bio-based packaging barriers

Are bio-based packaging barriers always better for the environment? The question is not entirely straightforward. Here are four pitfalls that sustainability-conscious brand owners need to look out for.

Circularity requires that everyone in the circle invests

The amount of packaging in society is constantly increasing, creating large, short-lived material flows that need to be circulated. The EU wants 70% of all packaging turned into new products by 2030. When it comes to plastic, 16 p…

Material recycling of packaging

Almost all products are packaged, creating significant material volumes that circulate relatively quickly. In the transition to a circular society, packaging has become an area subject to new requirements and regulations, posing c…

Policy Lab Material transiton

New laws and requirements are being implemented to reduce resource consumption and create circular material flows. RISE Policy Lab offers a methodology for developing and implementing innovative and effective rules in co-creation …

choose your food packaging wisely

Many demands are placed on food packaging. First and foremost, it must protect and preserve the food. The packaging must also work efficiently in process and distribution. Environment and economy are other parameters that are impo…

Rethinking the packaging system

Can a packaging both meet requirements to reduce the climate footprint and contribute to the circular economy? Circularity is important, but it is not a given that something that is circular is also sustainable. It can be perceive…

Food waste

RISE offers broad expertise and customised solutions to increase resource efficiency and reduce food waste.

Normpack - safe Food Contact Materials

Normpack works for safer materials in contact with food, from the packaging in the store to the equipment of the food manufacturer and the cutting board in your home. Normpack's members are spread out through the whole value chain…

RISE Packaging training

Welcome to a two-day course where you will learn the basics of packaging. Experts from RISE will guide you in all from materials, processes and sustainability to legislation and the latest trends.