Marcus Adevi Klasson

Marcus Klasson is a consumer researcher at the unit Perception and Design. In his research, he uses socio-cultural approaches to further understand the dynamic relationships between consumer actions, the marketplace, and cultural meanings with particular focus on social food trends and popular food culture. From this perspective, he explores consumer trends and how these trends relate to consumer culture, economy, marketing and governance. 

As a consumer researcher using cultural perspectives, Marcus conducts research for organisations that need an overview of existing scientific research and leads empirical research projects with specific research agendas towards areas in connection to sustainable consumption, novel foods and the food industry at large.

Marcus also speaks about food culture and social food trends in relation to today's mediatized reality. His presentations aim to be an interactive endeavour that inspire, educate and provoke the audience.

Read more at www.marcusklasson.com