A new recipe for protein shift

Mission: At 2040,  9 out of 10 meals consumed in Sweden are within the planetary bounderies. 

Striving to: 

• Promote large scale dietary shift towards more plant based and alternative proteins and fibers.
• Strengthen our protein innovation capacity
• Lower the supply chain impact - increase circularity
• Promote sustainable farming practices that focus on lowering the green house gas emission, enhance biodiversity, nitrogen/phosphor balance.

How do we do this?

We create neutral meeting places were we gather actors with the capacity to identify specific needs for innovation and development. Based on the needs, we initiate projects and collaborations that can contribute to getting closer to acheiving the mission.
 

So far, we have gathered actors to address: 
How do we ensure a primary protein production in Sweden that is economically and environmentally sustainable until 2040? 

How do we ensure that Swedish protein consumption is healthy, sustainable and socio-economic by 2040?

Through literature research, in-dept interviews and workshops we have identified the following focus areas to reach the mission:

• Increase circularity
• Reduce the risque for producers to implement sustainable production practises
• Increased transparency and open access to climate data for greater alignment in measuring climate impact
• Simplify for alternative proteins to reach the market.
• Financial tools and political will to stimulate the market
• Agile policy and regulation to foster innovation - responsive to industry initiatives
• Simplified consumer guidance

In order succeed with the necessary dietary shifts, we, who are active in the food system, who have the knowledge and interest, need to ensure that there are sustainable products on the market. Both make our current proteins as sustainable as they can be but also produce alternative products. It should be easy for consumers to choose sustainable alternatives.

More innovation is needed to ensure that the sustainable alternatives meet the market's expectations. Make them taste, be accessible and affordable so it is easy to switch. 
A major driving force behind why people choose alternative proteins is from a health perspective, and then we need to make sure that new products meet those expectations. In addition, we need to work for our food environments to provide us with sustainable and healthy alternatives.

We are working on creating a portfolio of projects within the field of alternative proteins to create greater impact. So far it has resulted in us participating in and supporting the following projects:

• UBNI - Speculative design call, nutritious healthy food for everyone. The project is run by DML,Miljömatematik. 
• Optimized meals - for companies to be able to evaluate their products both on bioavailability of iron and a good climate footprint. The project is run by Chalmers, GU, RISE, Hidden-in-Grains, Ahlströms Factory and PUSH. 
• Climate scale climate key figures for municipalities' purchases. The project is run by RISE with the support of Kost&Näring, the Swedish Food Agency and Mission Matmiljöer.

Please contact us if you are interested in knowing more about our work and how to be involved in the process!