Contact person
Anna Sirkka
Marknadschef
Contact Anna
Workshop The Experience
The workshop gives you concrete and inspiring tools to analyze the user's journey - before, during and after interaction with your product or service.
Purpose
People are different; who we are, what we need and what we experience. When developing a service or product it´s valuable to see from several perspectives. Do users encounter obstacles at any stage? Can we supplement the offer to meet more needs or enhance the experience?
For who?
The workshop suits companies, municipalities and organizations who want practical knowledge about how products and services can be developed based on the needs and experiences of the users (for example, customers, visitors or residents).
By understanding the user's experience we increase the possibility to create an attractive and accessible product, service or location.
Method
With support from our supervisors from RISE you will map your selected product/service step-by-step during the workshop. By looking at the offer from the users' perspective the strengths and opportunities for development often become more distinct.
The workshop takes about 3 hours and is held either at our premises in Piteå or at another given location. It is an advantage if the participants have different functions within the company/organization in order to share different perspectives and knowledge. The workshop is suitable for 3-20 people, but the more people participate, the more rewarding discussions and insights can be.
The workshop is based on short theoretical reviews and practical work with a case that the company itself has chosen to focus on.
With the support of RISE supervisors and methods, the following is developed:
- A so called Persona that describes a representative of the users of the service/product
- A Scenario that describes a sequence of an event
- An Experience map of the user's interaction with the service/product
- Identification of interactions that can be improved
Methods for further development and idea generation are also presented.
The workshop will give participants knowledge of the method, new insights about their own case and equipp them to be able to use the knowledge on their own, for example to look at the same service but from another user's perspective or to develop the weaknesses identified.
Deliveries
The participants gain a basic understanding of interaction design and user-driven design, including methods to:
- understand the user
- chart the user's experience and needs
- work norm-critical
- develop new ideas
