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Josefina Sallén
Expert cirkulära affärsmodeller
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Episode 6: The entrepreneur perspective of circular business models
It is people that create change, not ideas. This is the core message in this sixth episode of Business with Impact. We meet Donnie Lygonis, Innovation strategist and business coach at KTH Innovation, in a conversation about the role of the entrepreneur in driving change within business and society.
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About the episode
In his work Donnie meets hundreds of young entrepreneurs and help them shape their business going forward. He has seen the change that is happening, that entrepreneurs nowadays understand that without a sustainable foundation in your business, you will not survive as a business long term. But he also see all the systemic challenges for these entrepreneurs, and shares his frustration in dealing with established companies that still think that sustainability is something that can be done as an add on to your existing unsustainable operations.
We will explore things like: How are companies that focus on sustainability faring in the competitive start-up landscape? Are businesses with smart, sustainable models thriving, and what challenges are they facing?
We'll also tackle some thought-provoking questions: Should we evaluate a wide array of business models and eliminate those that aren't sustainable, or should we start with inherently sustainable models? Is it an entrepreneur with a business mind and interest in sustainability or the sustainability person that wants to go into business that will succeed?
Let's explore the future of business together and discover what it takes to build a sustainable and successful start-up in today's world.
About our guest
Donnie SC Lygonis, KTH Innovation
Donnie has been working with entrepreneurship and innovation for over 25 years, both running his own companies or helping others start theirs, and for the past 15 years he has helped shape and build KTH Innovation, the innovation office at KTH Royal Institute of Technology in Stockholm, Sweden where he and the team meets and coaches over 400 projects per year from KTH’s researchers and students.
He is part of the team behind the KTH Innovation Readiness Level framework, a tool for early stage innovation support that now is used by more than 2000 organizations worldwide.
Donnie is an appreciated speaker on innovation and creativity, having spoken at 6 TEDx events and been part of 3 separate TV-series on innovation and the founder of the foundation Entrepreneurs Without Borders that helps founders scale and grow sustainable organizations.
