Contact person
Raul Carlsson
Senior forskare
Contact Raul
Formulate and verify sustainability claims
The EU's Green Claims Directive requires statements about ethics, the environment, and sustainability to be fact-based, truthful, and clear. Companies already follow laws, regulations, and guidelines but may struggle to communicate their green benefits for fear of being accused of greenwashing. We offer knowledge and tools to address this challenge
Purpose and Content
The aim of the course is to provide knowledge and tools for the systematic formulation and verification of ethical, environmental, and sustainability statements, so-called green claims, for businesses, services, and products.
Course content
• How organizations can gather data and facts to create verifiable sustainability statements.
• General principles, policies, strategies, and activities for generating quantitative or qualitative sustainability information.
• Systematic methodology according to the Plan-Do-Check-Act (PDCA) strategy, based on the ISO standard Environmental Management Systems - Quantitative Environmental Information - Guidance and Examples (ISO 14033:2019).
Included are examples from life cycle assessments (LCA), including different types of footprints, circular metrics and indicators, environmental technologies, management systems, and other sustainability performance evaluations. It also addresses frameworks like the Global Reporting Initiative (GRI) and the European Sustainability Reporting Standards (ESRS).
By deepening the understanding of verifiable sustainability claims and their underlying data, the content becomes valuable both for marketing and for internal and external reporting.
Scope
- Introductory course – 2 full days
- Course with own case study – 1 to 3 months
Target Audience
The course is aimed at those who work with or want to learn how to formulate marketing messages and decision-making materials for internal and external stakeholders.
