How do we measure how much a product is liked?

However, with clever experimental design and appropriate statistical analysis, we can look for associations between other sensory descriptors or material properties and the overall tendency of a group to enjoy a product.

Here, the results can take the form: ”If a product is described as ”X”, there is an associated expected increase in overall enjoyment of Y units.” In this way, the relative importance of the attributes’ presence on product appreciation can be assessed, and those attributes with a negative impact on liking can be identified.

Of course, the relationship between hedonic measures and mechanical and chemical properties of a sample set can also be examined.

Quantitative and Qualitative methods can work well together here to form a more complete picture of what enjoyment means in complicated contexts such as cooking, eating, or shopping.