Penny Bergman
Marknadschef
Contact Penny
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Sensory perception that leads to desired behaviour
Taste, sound, feeling, smell and appearance are crucial to our perception and behaviour. For companies, this may involve making products as attractive and marketable as possible. For individuals, the way something is experienced can affect both everyday decisions and lifelong health. Reduced salt in food while retaining flavour is one example of how a well-designed experience can improve health. Other examples include improved traffic planning based on sound and light perception, or climate-smart choices through packaging design.
RISE has deep experience in measuring and evaluating products in relation to our senses and can link perception with technical measurements. Our expertise cover fields such as food, hygiene, cosmetics, pharmaceuticals, materials development, user behaviour, sustainable consumption and more. We connect the dots, from experimental design and evaluation of insights to practical product development and follow-up. You may also participate in our courses to broaden your own knowledge.
