Episode 2: Designed to last. A future adaptive snow mobile and the business model to support it.

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The epside will be published next week, 1-7 July.

Future Adaptive Design is an innovative approach that focuses on designing products with a radically extended lifespan and developing profitable business models that support sustainable practices. Vidde are creating snowmobiles that not only last longer, but are also versatile, providing superior solutions to the limitations imposed by current designs.

We'll hear from Vidde about their mission to shift customer focus towards the long-term savings and benefits of circular economy principles. This involves redefining ownership and financial structures, fostering a gradual yet impactful change in the market.

Our conversation with Kristine Lium from Vidde Snow Mobility will highlight:

• The step-by-step journey of developing profitable circular designs and business models, and how partnerships can accelerate progress.
• Observations on shifting customer behaviors towards better management of products and resources, and the competitive edge early adopters can gain by embracing circular concepts.
• The urgency for businesses to become front-runners in this evolving landscape.

Thomas Nyström will address the pressing questions in circular design:

• How can companies maximize the utility of products already on the market?
• The expansive opportunities for innovation that arise when businesses collaborate on future adaptive design.
• The necessity for established companies to experiment with circular business models, taking cues from agile startups.

Join us as we uncover the future of sustainable design and business innovation, and learn how you can be part of this exciting transformation. Tune in and get inspired to take the leap towards a circular economy!

Our guests

Kristine Lium, Vidde Mobility

Kristine Lium is Head of design & sustainability of Vidde Mobility. With a background in business and consumer behaviour, Kristine has for more than 15 years worked to design business opportunities, products, solutions and experiences that are in the sweet spot between user and the brand/ product. She's passionate about finding solutions and designing these to keep the long-term impact in mind. By taking a broader perspective on the product's footprint the aim is to make innovation and sustainability go hand in hand. When you succeed it means that you are designing long-lasting solutions that balance user attraction, functionality, and positive business outcomes.

Thomas Nyström, RISE

Thomas is a design researcher with an intrapreneurial, opportunity-oriented mindset and more than 20 years of experience in business and design, project management, teaching, and facilitating organizational change. Thomas's research at RISE, Sustainable Business focuses on how physical products can be designed to lower business risks in circular business models. This can be achieved by designing physical products to become 'Future Adaptable' for various future changes.