Marcus Linder

Director of Business Design at RISE.

My team of 12 consists of both well-cited researchers and business advisors. We are some of Swedens foremost experts in three areas related to circular business model innovation:
* Circular Product Design
* Data driven business model innovation
* Business coaching and implementation support

We are also the beating heart of the cross-functional business platform "Circular Business Lab at RISE". Check out our offerings here: https://www.ri.se/sv/circularbusinesslab

My own background: I am an established researcher most well known for my work on circular business model innovation and performance indicators for the circular economy (2K+ citations). Google scholar here: https://scholar.google.se/citations?user=benXR74AAAAJ

I love to set up research-supported innovation projects on circular business models exploring sources of sustainable competitive advantage. I look especially for cases of radical innovation, in which I include situations were we can realistically (albeit ambitiously) aim for roughly five times more customer value per production inputs.

I live in Göteborg, Sweden. My office is at Sven Hultins plats 5, A Workling Lab.

I tend to post a lot on linkedin: https://www.linkedin.com/in/marcuslinder/

Keywords: Circular economy, innovation management, business model innovation, profitable sustainability, CE, CE-indicators, product as a service, mobility as a service.

(If you came here hearing looking for Sustainable Business. I was until January 2024 director of Sustainable Business at RISE. Sustainable Business grew and split into two units: Business Design and Sustainability Analytics.)